NIKE RETAIL REFRESH
Project Type: Environmental Design + Build
Partners: Imprint Projects
Location: House of Hoops, Bronx, NY
Store Size: 2250 sf
About: The House of Hoops is a collaboration between Nike and Footlocker. The retail refresh aims to create an interactive environment using a variety of new visualizations, gaming experiences and displays to reinforce its context and identity.
Sunbunker’s build program included designing and building collateral, including visual renderings, plans and details for custom furniture, branded infinity mirrors, signage and an entertainment center for gaming.
The floor layout was designed to draw the visitor in with gaming experiences by creating a visual narrative that aligns with the brands identity while also celebrating a rich cultural history and context within the Bronx.