NIKE RETAIL REFRESH
Project Type: Environmental Design, Build
Location: House of Hoops, Bronx, NY
Store Size: 2250 sf
About: The House of Hoops is a collaboration between Nike and Footlocker. The retail refresh aims to create an interactive environment using a variety of new visualizations, gaming experiences and displays to reinforce its context and identity.
Sunbunker’s build program included designing and building collateral including visual renderings, plans and details for custom furniture, branded infinity mirrors, signage, and entertainment center for gaming.
The floor layout was designed to draw the visitor in with gaming experiences and creates a visual narrative that aligns with the brands identify while also celebrates a rich cultural history and context within the Bronx.