Adobe Design Summit
Project Type: Architectural & Environmental Design
Event: Adobe Design Summit
Location: Pier 35 San Francisco, USA
Campus Size: 45,000 sf
About: Adobe Summit is a biennial digital marketing conference for: “industry leaders and inspirational speakers to share ideas and best practices as we explore how to become Experience Makers." (Adobe)
The project involved creating a campus environment within the context of a historic ferry terminal for a three-day event that explored achievements in design, empathy and the future.
The program involved master planning and creating designs for a 550 person theater, registration area, cafe, lounge, maker-space, entertainment zone, and creative fair.
Process: During the planning stages we divided the pier into zones with a theater-in-the-round as the central focal point allowing strong and direct engagement with the audience. Theater-in-the-round was common in ancient theater, particularly of Greece and Rome. The design here is complemented with three back lit projection screens suspended from stage truss along with stage lighting and quadraphonic audio.
Photo credit: Alnie Figueroa